The web browser is a good example, on a pc it may make sense to ask a user to find, click, type, and browse the web or look for a service. In a mobile, converged product, you need to help the user be present with the service even or especially when they are driving or have the product in a pocket or handbag, and requiring them to constantly select 'yes' or to type in forms etc. are real headaches for a consumer.
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